Lendlab
A-Z Brand and Web project for a new Vancouver Island based mortgage brokerage
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Project Overview
Lendlab is a comprehensive brand and web development project for a new Vancouver Island-based mortgage brokerage. This A-Z initiative encompassed everything from initial brand strategy to final website implementation, creating a cohesive digital presence that establishes trust and expertise in the competitive mortgage industry.
As a startup mortgage brokerage entering the Vancouver Island market, Lendlab faced the challenge of establishing credibility and differentiation in a field dominated by established players, requiring a brand identity that could convey professionalism, trustworthiness, and local expertise.
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UX&UI
Conversion-Optimized User Experience
The website serves as the primary customer acquisition tool, designed with conversion optimization at its core. Key features include streamlined mortgage calculator tools, clear service explanations for different mortgage types, local market insights and property trends, easy-to-navigate application processes, and mobile-responsive design for on-the-go users.
Diverse Audience Accommodation
The brand identity needed to appeal to first-time homebuyers and seasoned property investors alike, requiring a user experience that could serve both audiences effectively. The design balances accessibility for newcomers with the depth of information needed by experienced investors.
Local Market Focus
The user experience emphasizes local expertise and market knowledge, helping users understand Vancouver Island-specific real estate trends and mortgage options. The interface prioritizes local market insights and property trends that are relevant to the target geographic area.
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Systems
Technical Implementation & Performance
Built using modern web technologies, the site prioritizes speed, accessibility, and search engine optimization. The content management system allows the Lendlab team to easily update rates, add new resources, and maintain fresh content that supports their SEO strategy.
Content Management & SEO Strategy
The technical implementation includes a robust content management system that supports the company's SEO strategy through easy content updates and rate management. The system allows for real-time updates to mortgage rates and market information while maintaining site performance.
Mobile-First Development
The technical architecture prioritizes mobile responsiveness and performance, ensuring that users can access mortgage information and tools regardless of their device. The system includes optimized loading times and efficient data management for mobile users.
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Visual
Modern Brand Identity Development
Our approach centered on creating a modern, approachable brand that breaks away from the traditional, often intimidating mortgage industry aesthetic. We developed a visual identity that balances professionalism with accessibility, using clean typography, a sophisticated color palette, and imagery that reflects the natural beauty of Vancouver Island.
Logo Design & Brand Elements
The logo design incorporates subtle references to both financial growth and the island's landscape, creating an immediate connection with the local market while suggesting upward momentum and prosperity. The visual language needed to convey trust and expertise while maintaining an approachable, modern aesthetic.
Digital Platform Visual Design
Built using modern web technologies, the site prioritizes speed, accessibility, and search engine optimization. The content management system allows the Lendlab team to easily update rates, add new resources, and maintain fresh content that supports their SEO strategy while maintaining visual consistency.
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