RGLR Generator
A generative design tool for a coffee company
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Project Overview
RGLR Generator is a generative design tool created to augment the branding system for The Regular coffee shop in Toronto. Originally coded with OpenFrameworks, this innovative tool allows users to generate patterns that fit within the established branding system while providing endless creative possibilities for visual applications.
This project demonstrates the intersection of generative art, brand design, and interactive technology, creating a tool that serves both practical branding needs and artistic exploration within the coffee shop's visual identity.
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UX&UI
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Systems
OpenFrameworks Development
Originally coded with OpenFrameworks, the RGLR Generator leverages the power of creative coding to create dynamic, algorithmically generated patterns. The technical implementation allows for real-time pattern generation and manipulation while maintaining consistent brand alignment.
Generative Algorithm Architecture
The system uses sophisticated algorithms to generate patterns that fit within the branding system's constraints while providing creative variation. The technical architecture ensures that generated patterns maintain visual consistency with the brand while offering endless possibilities for customization.
Brand System Integration
The tool integrates seamlessly with The Regular's existing branding system, allowing for easy application across various touchpoints. The technical implementation supports multiple output formats and resolutions suitable for different applications within the coffee shop's visual ecosystem.
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Visual
Generative Pattern System Design
I developed a sophisticated generative algorithm that creates patterns consistent with The Regular's brand aesthetic while ensuring each generated design maintains visual coherence with the overall brand system. The patterns needed to work across various applications from packaging to digital displays.
Brand Integration & Visual Consistency
The generative system was designed to work within the existing brand parameters while allowing for creative variation. This required careful consideration of color palettes, geometric forms, and compositional principles that align with The Regular's visual identity.
Interactive Design Interface
The tool features an intuitive interface that allows users to adjust parameters and generate new patterns in real-time. The design prioritizes ease of use while providing enough control for users to create variations that suit their specific needs.
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